The invisible part of installation
Chemical anchor installation only works if the drilled hole is correctly prepared and the resin fills to the specified depth.
The chemical reaction happens inside the concrete, where video, photography and site footage cannot show what is actually happening. Hobson Engineering needed a clearer way to explain this process.
The goal was simple: make the invisible installation process visible. Key communication challenges- The installation process happens inside the concrete and cannot be filmed
- The Xchem range includes four product variants with different curing times and nozzle types
- Traditional manuals and static diagrams describe the steps but cannot show what happens during resin injection and anchor placement
- The explanation must work for contractors, distributors and marketing teams
- The same content must work across product pages, trade shows, distributor presentations and training materials
- Contractors installing the anchors on site
- Engineers specifying the system
- Distributors explaining the product range
The animation therefore needed to remain technically accurate while still being clear and accessible to audiences with different levels of technical knowledge.
Built from real product documentation and installation references
The animation was built directly from Hobson Engineering's product documentation and site references.
STEP files, installation manuals, reference photos and site footage were used to define the correct installation sequence, curing times and equipment used in the process.
Installation tools such as the drill bit and cleaning brush were sourced from engineering libraries. The dust blow pump was modelled from scratch to match the equipment used on site.
Every element of the animation was designed to reflect the real contractor workflow, ensuring the final animation accurately represents the real installation process.
