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Weathering Steel
The Client
Hobson Engineering is an Australian company that designs and supplies engineered products and systems for the construction, infrastructure, and industrial sectors, with a focus on anchoring, fastening, and structural solutions.

The Challenge
One of the main challenges of the Weathering Steel project was communicating the correct operating environment and, more importantly, the passage of time within a short, silent animation designed for trade show displays. Because weathering performance occurs over extended periods, traditional time indicators such as calendars or clocks felt abstract and disconnected from the real-world conditions that drive material behaviour. The final solution used subtle seasonal and weather changes in the background environment to imply time progression naturally, allowing viewers to intuitively understand long-term exposure while keeping the product itself as the clear focal point.
The Process
The animation was developed from client-supplied CAD data and integrated into a complete installation and assembly setup. Tool assets were refined and animated with controlled, non-linear motion to better reflect real-world handling. The sequence was designed to support multiple formats and trade show looping, with final animation, rendering, and compositing completed across Maya, KeyShot, After Effects, and Premiere.





The Delivery
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