XCHEM Anchoring System
The Client
Hobson Engineering is an Australian company that designs and supplies engineered products and systems for the construction, infrastructure, and industrial sectors, with a focus on anchoring, fastening, and structural solutions.
The Challenge
The XCHEM system involves a multi-stage chemical anchoring process that is difficult to communicate through static imagery alone. The challenge was to clearly visualise each step — from drilling and hole preparation through to chemical injection, curing, and final anchoring — while keeping the animation concise and easy to follow. The visuals needed to accurately represent process order, timing, and interaction between components, without overwhelming the viewer with unnecessary technical detail.
The Process
The project began with a CAD model of the anchoring rod supplied by the client, which was refined and integrated into a complete installation setup. Additional assets were sourced and built as required, combining purchased components with custom-modelled elements, including the drill, brush, air pump tube, caulking gun, and nozzle.
Particular attention was given to tool motion and rigging, especially for the drill. Rather than relying on linear transforms, additional secondary motion and subtle scaling offsets were introduced into the rig to better reflect real-world handling and material resistance. This helped avoid overly mechanical movement and made the operation feel more believable without exaggeration.
To represent the chemical fill stage accurately, blendshapes were used to control fluid volume and progression inside the drilled hole. This allowed the injection sequence to remain clear, controllable, and repeatable across multiple shots while maintaining visual consistency.
Client-supplied video footage was reviewed to identify suitable backplate options and to align the CG visuals with existing product imagery. Composition was developed strategically to support multiple deliverables, with dedicated variations for horizontal, vertical, and square formats. An earlier client edit was used as a reference for specific transitions and design cues to maintain continuity with the broader campaign style.
Animation was completed in Maya, rendered in KeyShot, and finished in After Effects for compositing, infographics, and 2D motion. Final pacing and music were assembled in Premiere.
